What is a logo and what makes a good logo? A logo is simply an identifying symbol that people associate with your personal brand. A logo does not need to include the name of your company or say what you do (example the Apple computer logo). While a lot of thought should go into the making of a logo for your company, the final product should be simple and identifiable, and it must have longevity. There are many different types of logo designs such as Wordmarks (DELL), Pictorial Logos (NBC), Abstract Iconography (Apple) and the newest form of logo – the Log System (Google). Today with our business content being mostly digital, logos serve a different purpose than they did traditionally, and some thought should go into how your brand is going to be displayed on all media, as well as how it will represent you in print and online.